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Hugo Boss AG, often styled as BOSS, is a luxury fashion house and brand headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing companies, [3] with global sales of €2.9 billion in 2019. [4] Its stock is a component of the MDAX. [5]
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HUGO BOSS successfully enters a strategic partnership with HeiQ AeoniQ LLC, a fully owned subsidiary of Swiss innovator HeiQ Plc. This is the first equity investment as part of the Company's "CLAIM 5" growth strategy. The aim is to replace the use of synthetic fibers with the innovative cellulose yarn AeoniQ, thus advancing the company.
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The Hugo Boss Digital Campus was made in partnership with Metyis, a company that specialises in helping retailers identify, collect and analyse data. Through a €15 million investment from Hugo Boss and Metyis, the two companies have formed a joint venture; by 2026 Hugo Boss plans to own the Digital Campus outright. (Hugo Boss now owns 30 per.
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HUGO BOSS knows that good corporate governance is a crucial factor for company success, and therefore adheres to its own Corporate Governance Code. Discover more. Strategy. Consistent proximity to the customer—this goal is at the heart of the corporate strategy. To this end, HUGO BOSS is global, digital, agile and sustainable.
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Hugo Boss is making an executive decision. Under the leadership of CEO Daniel Grieder, who joined the almost 100-year-old German company in June of 2021, the clothing brand will get a new look.
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Discover the latest HUGO BOSS collection for men and women in the Official Online Shop. Shop these exclusive designs now!
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Yes, Hugo Boss is trying to recast itself as cool. Gen Z cool. Even in an industry where change is a given and brand reinvention is almost an annual occurrence, the attempted turnaround is extreme.
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Hugo Boss expects group sales to grow by mid-single-digits to €3.8-€3.9 billion in fiscal 2023, and for EBIT to increase 5 to 12 per cent to €350-€375 million. "We are convinced that we can outperform the industry, but to grow the macroeconomy is not in our hands," said CEO Daniel Grieder in a call with investors.
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HUGO BOSS - Discover elegant clothing, classic shoes and exclusive accessories for women by HUGO BOSS in the Official Online Shop. Secure these now - no shipping costs!
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Discover the latest HUGO BOSS collection for men and women here in the Official Online Shop. Get inspired and shop these exclusive designs now!
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In fiscal year 2022, HUGO BOSS generated record sales of EUR 3.7 billion (2021: EUR 2.8 billion), thereby exceeding the EUR 3 billon threshold for the first time in the Company's history. In addition to the actual product range, HUGO BOSS is also known for its events, campaigns and cooperations. They sharpen the positioning of the two brands.
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Hugo Boss. Hugo Boss was a German fashion designer and businessman, best known as the founder of the German clothing brand named 'Hugo Boss AG.'. He was also a member of the 'Nazi Party' and remained loyal to it throughout the party's existence, until the end of the Second World War. Born and raised in Metzingen, Germany, he was the.
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METZINGEN, AUGUST 22, 2023 When the galvanizing #BeYourOwnBOSS motto was first introduced during the BOSS brand refresh in 2022, the personal layers and countless stories that lie behind this idea were just beginning to surface. The origin-story follow-up then presented the slogan: 'BOSSes aren't born. They're made.'
